Vlow!2016 – 5th creative industry conference is a big hit
400 participants gather at Bregenz Festival House
Taking stock after the communication and design conference Vlow!2016 wrapped up yesterday, the organisers report results that are excellent in every respect. Representatives of the creative industries from various countries came together to share ideas and engage in an intense dialogue on current issues and trends in the field of communication, architecture and design. Just under 400 participants attended Vlow!2016 on Friday and Saturday at Bregenz Festival House. The communication and design conference, which takes place every two years, this year had as its theme “Beginning better! On successful process initiation in design projects”. There were presentations by highly reputed guest speakers, including star architect Bjarke Ingels and Cecilia Martin from Lava, a leading Dutch design agency.
Participants were able to get involved themselves in planning conference formats. Many of them made use of the chance to put their own projects and ideas up for discussion in the Vlow!Werkstatt (workshop), a professionally hosted open space format. There was also ample opportunity for interaction at Vlow!Night on Friday evening, which consisted of dinner followed by the presentation of the Vlow!Awards 2016 and the Casino Awards.
Vlow!Award and Casino Award
The Vlow! festival for the creative industries was directly preceded by the keenly awaited final phase of the Vlow!Award competition. All day long presentations took place which were discussed immediately afterwards. Six teams from further educational establishments presented their projects before an on-stage jury. The Junior Award went to a team from Bern University of Arts (HKB), who presented visual designs for a meeting of German-language drama students and were responsible for the signage. In the Seniors category the winning entry was submitted by a team from the University of Art and Design in Linz. Their project “my heart / my sun” is an emotional journey between two realms not accessible to reason. The visitors’ heartbeats together with real-time data about the position of the sun and the weather conditions in the area made it possible to experience these infinite realms individually. Every winning team won an all-day visit to an established creative agency in a European city.
New this year was the Casino Award: Bregenz Casino presented awards for the best graphic designs for the casino’s new facade, one of the largest LED display surfaces in the German-speaking world. At the Casino Awards no team went away empty-handed: Bregenz Casino gave every team a 1,000 euro prize in recognition of their entry. First prize went to both Konstanz and Vorarlberg University of Applied Sciences, with both teams receiving a prize of 3,000 euros.
“We are very happy about how the Vlow!Award is developing. Six college teams and an audience of 100 is encouraging recognition. The objective we set is being achieved in both quality and quantity terms, and we are delighted by the response Vlow! is meeting with in all the German-speaking countries,” says Gerhard Stübe, managing director of Kongresskultur Bregenz GmbH which organises Vlow.
“Three elements are balanced at Vlow!: new working methods that get tried out in practice straight away, forward-looking projects which are introduced, and targeted formats for networking and cooperation. I keep hearing from our participants that this trio can only be found at Vlow!,” says Hans-Joachim Gögl, curator of Vlow!.