Very gratifying Bregenz figures in national statistics for the meetings industry in 2017
Bregenz is becoming an increasingly important location for conferences and meetings.
Cooperation bears fruit / Not enough beds
Bregenz is becoming an increasingly important location for conferences and meetings, new statistics show. The results of the Meeting Industry Report (Austria) were presented by the Austrian Convention Bureau and the Austrian national Tourist Board in Vienna on Tuesday. Last year 276 events – conferences, corporate functions and seminars – were held in Bregenz, which represents a growth of 30 per cent compared to 2016.
Relevant tourism sector
The increase was especially strong in the category of corporate functions. 189 of these took place in Bregenz, 75 more than in the previous year (+66 per cent). The number of participants in fact doubled to nearly 10,000. In Bregenz 54,321 overnight stays were attributable to conferences, corporate functions and seminars (2016: 42,493). This sector thus accounted for 14.3 per cent of the total number of overnight stays in the town – the highest rate of all the provincial capitals. In Graz, for example, the proportion was 11.6 and in Vienna 12.1 per cent.
Gerhard Stübe, managing director of Kongresskultur Bregenz GmbH, called the results “very gratifying” for Bregenz. “They show the importance of the MICE industry for our destination. We nevertheless still see potential for further growth, although we’re still lacking the necessary additional bed capacity, above all in Bregenz,” he said.
The success factor in Stübe’s view is the close cooperation with the key partners Stadtmarketing Bregenz and Convention Partner Vorarlberg, relating to strategic product development and marketing. “This alliance is now bearing fruit the way we were hoping. Still, we cannot expect an increase like this every year.”
Market leader Vienna
In all, 1.7 million people attended the over 20,000 events that were held in the country as a whole. Two thirds of these conference participants were from Austria and one third were international guests. Vienna is still the leader in the field: one in three events takes place there. Exactly 1,381 events took pace in Vorarlberg, putting it in seventh place in the ranking of federal states.
In Bregenz, we are looking to the future. There are not many gaps in the booking schedule for 2018. Well-attended events lie ahead, including the Bundestagung Junge Wirtschaft – an annual federal conference for young entrepreneurs and executives – and the Otolaryngology Conference in autumn.
Kongresskultur Bregenz is a multiple award winning, leading service provider for the conception, planning and implementation of high-quality events, most of which take place in Bregenz Festival House and on the lake stage.